Marketing

Effective: Fall 2023
Certificate of Achievement Program Map
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This program map from the 2024-2025 catalog year represents one possible pathway to complete this program. Your pathway may vary depending on your transfer plans and also previous college credit, including AP Test scores, concurrent enrollment courses and high school articulated courses.

I'm ready to get started. What do I do next?

  1. Review this program map to get an overview of the required courses
  2. Meet with a counselor to develop your customized student education plan www.chabotcollege.edu/counseling
  3. Use DegreeWorks, an online student education planning tool, to track your progress toward graduation www.chabotcollege.edu / admissions / degreeworks
Program Description

This certificate is popular among students who are searching for an entry-level position in marketing, sales, or advertising. It is also beneficial to people currently employed in the field who wish to upgrade and improve their chances for further promotion. This flexible and quick certificate consists of only 6 classes that can be taken in any sequence.

All required classes are offered every semester, including summer, with the one exception of BUS-34, Introduction to Advertising, which is offered every fall. You can finish the certificate in 2 semesters by attending college part-time. The certificate can be earned fully online. All classes within the certificate will also apply towards an AS degree in Business, Marketing concentration.


What can I do with this major?

Research indicates that about one-third of the labor force is now employed in marketing. Career opportunities in marketing are also expected to grow rapidly in the future. Marketing careers offer flexibility, mobility, and pay to match your ability.

Graduates of the program have become marketing managers, professional sales and customer service representatives, small business owners, buyers and merchandisers in the retail community. They are also responsible for buying and selling product offerings, planning promotions and advertising, and public relations campaigns. 


Learning and Career Pathway
  • Business, Economics & Information Technology

Icon Key

= Critical Course = Prerequisite for Other Courses = Prerequisite Required = Required for Major GE = General Education

Semester 1

9 units

BUS 12
Introduction to Business

3 units
Survey of the private enterprise system and basic business concepts, business economics, types of business ownership, ethics, globalization, and organizational functions (management, marketing, accounting, human resources, and finance). Provides a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to influence an organization's policies and practices within the U.S. and a global environments.
Course Details:
  • Transfers to CSU

    • BUS 14
    Business Communications

    3 units
    This course applies the principles of ethical and effective communication to the creation of letters, memos, emails, and written and oral reports for a variety of business situations. The course emphasizes planning, organizing, composing, and revising business documents using word processing software for written documents and presentation-graphics software to create and deliver professional-level oral reports. This course is designed for students who already have college-level writing skills.
    Course Details:
    1. Strongly Recommended: ENGL 1

    BUS 34
    Introduction to Advertising

    3 units
    Contributions of advertising to integrated marketing communication, including coordination and development of sales, relationship marketing, promotion programs, media selection, copy writing, layout, research and budgeting.
    Course Details:
    Terms Offered: Fall

    Semester 2

    9 units

    BUS 36
    Introduction to Marketing

    3 units
    Survey of marketing, including consumer behavior, company and environmental analysis, market segmentation, product development, pricing, promotion, and distribution. Marketing for small and large businesses, startups, governments, and institutions. Personal, consumer, business to business and digital marketing are included.
    Course Details:

    ENTR 20
    Marketing for Entrepreneurs

    3 units
    An Entrepreneur is a person that starts and operates a business, taking on greater than normal financial risks in order to do so. Creating and building a business from the ground up requires the willingness to make sacrifices and devote endless amounts of time and energy to make the business grow. Marketing for Entrepreneurs introduces students to core marketing strategies and techniques for start-ups and small businesses. Focus on low-cost, flexible, innovative marketing tools including social media and Internet marketing.
    Course Details:

    List A Course Options (Choose 3 units from List A below)

    3 units
    Select a minimum of 3 units from List A below
    See the full list: (Click here)

    List A

    Select a minimum of three units from the following list:

    BUS 1A
    Financial Accounting

    4 units
    Explores financial accounting, its importance and how it is used by internal and external users as a decision-making tool. Covers accounting information systems; application of Generally Accepted Accounting Principles (GAAP) and International Financial Reporting Standards (IFRS) to value assets, liabilities, and equity; preparation, interpretation and analysis of financial statements. Includes topics on cash flow statement, cash and accrual accounting concepts, merchandising operation, internal controls and ethics, reporting and accounting for receivables, payables, long-term assets and liabilities, inventory, depreciation, stockholders’ equity, stocks and bonds.
    Course Details:
    1. Strongly Recommended: BUS 7

    BUS 7
    Accounting for Small Business

    3 units
    Bookkeeping practices and accounting cycle for a service and merchandising sole proprietorship. Double-accounting entry system (debits and credits), journal, ledgers, adjusting and closing entries, income statement, balance sheet, and statement of owner’s equity, cash, banking activities, payroll, merchandising transactions.
    Course Details:

    BUS 16
    Business Mathematics

    3 units
    Mathematics to solve typical business problems including banking, simple interest, compound interest, installment sales, trade and cash discounts, markup percents, pricing, discounting notes and drafts, payroll, insurance, statistics, stocks, bonds, and mutual funds.
    Course Details:

      BUS 22
      Introduction to Management

      3 units
      Principles and concepts of traditional management tasks, contemporary management challenges including human relations, diversity, quality, social responsibility and ethics, the global environment, human resource management, business communications, competitiveness, motivation, leadership and teamwork.
      Course Details:

      BUS 32
      Retail Store Management

      3 units
      Principles and practices used in the management of retail stores, includes site selection, layout, organization, staffing, positioning, customer service, promotional techniques, buying, pricing, store security, and information systems.
      Course Details:

      BUS 40
      International Business

      3 units
      Exploration of major factors involved in developing international trade. An overview of globalization, its impact on both Western and non-Western societies, theories of global trade, monetary environment, foreign market analysis, sociocultural forces, global ethics, global political and economic institutions, and international operations. Emphasis on current events in the global business environment.
      Course Details:

      BUS 50A
      Skills for Supervisors

      1 unit
      This course will provide survival skills for new supervisors and those who aspire to move to managerial positions. Necessary skills of time management, leadership, planning, motivation, conducting meetings, communication, handling stress, conflict, and performance appraisals will be discussed. Students will be involved in a variety of management exercises, discussions, current trends in supervision, and real-world case studies.
      Course Details:

      BUS 50C
      Interviewing for Success

      1 unit
      Principles and techniques of successful employment interviews: interview preparation, selling your qualifications, managing difficult qualifications, following up on the interview.

      BUS 50D
      Resumes and Job Application Letters

      1 unit
      Research and preparation of persuasive employment search documents, including company research, self-assessment, document composition and format. Includes resumes, job application letters, and follow up communications.

      BUS 50J
      Time Management Skills

      1 unit
      Practical tips and tools to manage time in academic and business-related situations. Setting short-term and long-term goals. Prioritization of goals and activities. Developing plans; organizing your workplace. Typical time wasters/time leaks, including procrastination, and ways of overcoming them.
      Course Details:

      BUS 50K
      Listening Skills

      1 unit
      Examination of listening styles and skill development for the business environment. Includes exploration of the benefits of listening, listening attitudes, and tips for improving listening. Increase leadership skills and exploring active listening.
      Course Details:

      BUS 50L
      Careers in Business

      1 unit
      Exploration of the wide variety of potential careers in business, and the educational preparation appropriate for those careers. Includes careers in accounting and finance, sales and marketing, real estate and insurance, human resource management, and management and supervision.
      Course Details:

      BUS 50M
      Workplace Diversity

      1 unit
      Tips and tools to value and manage diversity in the workplace.  Overview of theoretical and legal perspectives, dimensions of diversity, the impact of diversity on the workplace. Case studies to acknowledge differences and successfully build relationships with people of diverse backgrounds.

      BUS 50N
      Dealing with Difficult People

      1 unit
      Techniques for resolving and preventing interpersonal conflict in the workplace.

      BUS 50P
      Quality Customer Service

      1 unit
      Techniques and tools to understand customer expectations, and to exceed those expectations. Includes analysis of customer needs, delivery of quality customer service, and dealing with challenging customers to win customer loyalty.

      BUS 50R
      Being a Successful Virtual Worker

      1 unit
      Students will learn about the skills, characteristics, and strategies of successful remote/virtual workers, as well as the aspects that impede successfully working in a virtual position. Students will examine elements related to keeping productivity high and creating a healthy virtual work life and personal life balance.
      Course Details:

      BUS 50S
      Managing Virtual Teams

      1 unit
      Students will discover the characteristics and skills of effective virtual team members and leaders. Students will learn the virtual team life cycle (including establishing and disbanding a virtual team), effective communication in and with a virtual team, and leading virtual team members to keep them engaged.
      Course Details:

      ENTR 1
      Introduction to Entrepreneurship

      3 units
      An entrepreneur is a person that starts and operates a business, taking on greater than normal financial risk in order to do so. Creating and building a business from the ground up requires the willingness to make sacrifices and devote endless amounts of time and energy to make the business grow. Introduction to Entrepreneurship helps a student understand the mindset of an Entrepreneur as well as the steps and processes necessary to become an Entrepreneur.
      Course Details:
      Total Units: 18 units
      This program map is not a guarantee of course availability or financial aid applicability.