Course Outline for Art 45
Artist Portfolio and Self-Promotion

Effective: Spring 2019
SLO Rev: 05/19/2016
Catalog Description:

ART 45 - Artist Portfolio and Self-Promotion

1.50 Units

Development of an artist's/ designer's portfolio and strategies for self-promotion in the art and design industries. Students will work to revise existing projects, create advanced projects and select and organize projects for promotion. Includes use of effective techniques of presentation. Includes creation and revision of resume, business card, and template based website.
Prerequisite: Portfolio Review
1013.00 - Commercial Art*
Optional
Type Units Inside of Class Hours Outside of Class Hours Total Student Learning Hours
Lecture 1.00 18.00 36.00 54.00
Laboratory 0.50 36.00 0.00 36.00
Total 1.50 54.00 36.00 90.00
Measurable Objectives:
Upon completion of this course, the student should be able to:
  1. develop an advanced project from conception to completion;
  2. select and prepare a personal portfolio for one of several possible practical applications;
  3. prepare a personal resume;
  4. make a final presentation of their professional portfolio.
Course Content:
  1. Lecture
    1. Purposes and usages of presentations and portfolios
    2. Methods of digital formatting
    3. Photography in presentation
    4. The professional image
    5. Self-criticism and evaluation
    6. Design of self-promotion materials
    7. Student resume
  2. Lab 
    1. Produce digital art and design
    2. Curate and organize artwork digitally
    3. Photographing artwork
    4. Evaluating artwork
    5. Designing of self-promotion materials
    6. Create template based website with digital art and design
    7. Writing resume
Methods of Instruction:
  1. Lecture/Discussion
  2. Hands-on Activities
  3. One-on-one direction
Assignments and Methods of Evaluating Student Progress:
  1. Organize and present a portfolio of advanced level work
  2. Write a resume
  3. Produce a business card and self-promotion piece
  4. Design an artistic printed book
  1. Critique final portfolio and presentation
  2. Written assignments
  3. Projects
  4. Class Work
Upon the completion of this course, the student should be able to:
  1. Development of an artist's portfolio and strategies for self-promotion.
  2. Make a final presentation of their professional portfolio.
Abbreviated Class Schedule Description:
Development of an artist's/ designer's portfolio and strategies for self-promotion in the art and design industries. Students will work to revise existing projects, create advanced projects and select and organize projects for promotion. Includes use of effective techniques of presentation. Includes creation and revision of resume, business card, and template based website.
Prerequisite: Portfolio Review